1935

Advertisements indicating only financial strength, or simply showing the company's logo and address, were the norm for reinsurers. Such "business card ads" appeared in the late 19th century. They were replaced by more imaginative forms of advertising in the Anglo-Saxon world in the 1930s, whereas in Europe, they were still common practice in the 1980s.

The business card ads reflect the important role reliability and confidentiality played as well as the business-to-business character of reinsurance that differs fundamentally from the relations between a direct insurer and its individual customers.

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