Corporate architecture
Categories
Swiss Re
Time
1976 – 2007
Locations
MunichLondon
Armonk
Rüschlikon
Adliswil
Countries
United Arab Emirates, United Arab Emirates, United Arab Emirates
Architecture makes a company visible. Together with advertising and sponsoring, architecture has become a crucial communications tool and an intrinsic part of the Swiss Re brand.
Four buildings have become manifestations of Swiss Re's corporate identity: 30 St. Mary Axe in London; the US headquarters in Armonk; the Swiss Re Centre for Global Dialogue in Rüschlikon; and the Adliswil offices on the outskirts of Zurich.
The buildings – all in their own way – illustrate the company's evolution from a traditional Swiss reinsurer to a global leader in capital and risk management.
In conjuction with corporate architecture, Bavarian Re – a Swiss Re aquisition – acted as a role model in the industry. In the years from 1969 to 1972 the German reinsurer adopted the principle of a single appearance penetrating all visual areas of the company.
The renowned designer Otl Aicher was commissioned with implementing the "Erscheinungsbild," Bavarian Re's corporate identity project. He also advised the company during the planning and construction phase of the headquarters, which were designed by Uwe Kiessler and opened in 1976.
The company's appearance according to the "Erscheinungsbild" extended to almost every single item that represented Bavarian Re – from the design of letterheads and the grey shades used as corporate colours to the interior and exterior architecture of the company's new building.
Four buildings have become manifestations of Swiss Re's corporate identity: 30 St. Mary Axe in London; the US headquarters in Armonk; the Swiss Re Centre for Global Dialogue in Rüschlikon; and the Adliswil offices on the outskirts of Zurich.
The buildings – all in their own way – illustrate the company's evolution from a traditional Swiss reinsurer to a global leader in capital and risk management.
In conjuction with corporate architecture, Bavarian Re – a Swiss Re aquisition – acted as a role model in the industry. In the years from 1969 to 1972 the German reinsurer adopted the principle of a single appearance penetrating all visual areas of the company.
The renowned designer Otl Aicher was commissioned with implementing the "Erscheinungsbild," Bavarian Re's corporate identity project. He also advised the company during the planning and construction phase of the headquarters, which were designed by Uwe Kiessler and opened in 1976.
The company's appearance according to the "Erscheinungsbild" extended to almost every single item that represented Bavarian Re – from the design of letterheads and the grey shades used as corporate colours to the interior and exterior architecture of the company's new building.
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Categories
Swiss Re
Time
1976
– 2007
Locations
MunichLondon
Armonk
Rüschlikon
Adliswil
Countries
Germany, United Kingdom, United States
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