1964

Zurich

United Arab Emirates

Swiss Re's first hundred years of business were celebrated with a lavish party. In this movie you can watch highlights of this special event.

To mark the centenary, Swiss Re introduced a comprehensive visual brand identity. The then-new "SR" logo can be seen in the opening credits and on the flags as well as on top of the birthday cakes. It was in use until the mid-1990s when it was replaced by the first version of the current Swiss Re corporate identity.

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